Deya Client Case Study
Yellshare is a brand new door drop service being introduced into the marketplace for 2016 and beyond. Yell deliver over 23 million directories annually, through 104 versions across the UK, each with assigned postal sector territories and volumes. These are delivered in the same month every year.
Now, for the very first time you can tap into the enormous targeting potential that this can offer a company such as your own.
Yellshare was launched at the beginning of 2016 and is a joint venture with The Letterbox Consultancy. The aim of the service is to provide a quality and cost effective door drop option.
The difference to other door drop services is that delivery can be targeted down to route level. Therefore, print runs can be reduced through more effective targeting, and this will lead to further cost benefits for clients. A profiling service is offered using MOSAIC software.
Cancer Research were the first to use this service. They wanted to reach 150,000 consumers via leaflets (in 5 versions) delivered to targeted areas in Grimsby, Lincoln, Southampton and Swansea. Yellshare was a solution that could offer the most accurate targeting.
Printed material was delivered to one of two hubs, London or York, where it is sorted and then dispatched for delivery. This reduces the need for clients to deliver stock to a number of different hubs. All Cancer Research stock was delivered to York.
Every delivery route was telephone checked to verify delivery, and the recall rate of the Cancer Research leaflet was very high.
Cancer Research have decided to place a further 200,000 multi version leaflets through Yellshare in October. The key for Cancer Research was the ability of Yellshare to deliver multi version leaflets to individual delivery routes, as each version is tied in to a specific geographic location.